THC Programming Slot Launches on SABC2 - 05/13/2003

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For AETN:
Kerri Tarmey, +1-212-551-1504
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For SABC2:
Andrissa van Eck, +27-011-714-6448
Vanecka@sabc.co.za


FOR IMMEDIATE RELEASE:


THE HISTORY CHANNEL® PROGRAMMING SLOT TO LAUNCH ON SABC2 IN SOUTH AFRICA


New York / Johannesburg (May 13, 2003) – A&E Television Networks has signed an agreement with SABC2 to launch a weekly programming block on the South African network featuring programming from THE HISTORY CHANNEL®. The announcement was made by Maria D. Komodikis, Sr. Vice President & General Manager, International Division, A&E Television Networks, and Aletta Alberts, Acting General Manager, SABC2.

Scheduled to debut on May 11, 2003, the slot will air on SABC2 on Sunday nights and will feature documentaries from THE HISTORY CHANNEL international programming catalog, including selected episodes from the Biography® and Modern Marvels series.

Through its broadcast on SABC2, THE HISTORY CHANNEL will reach 8.6 million television viewers in South Africa. THE HISTORY CHANNEL is currently available in over 60 countries worldwide, reaching more than 190 million TV households in over 20 languages.

“We are very excited about the launch of this new program block on SABC2,” said Komodikis. “Since first launching The History Channel internationally in 1995, we have seen rapid growth for the network throughout Europe, Latin America and Asia. Africa represents an important expansion opportunity for the channel, and we are very pleased to enter the South African market in partnership with SABC2.”

“SABC 2 sees natural synergy between A&E Television Networks and our full spectrum public service channel,” says Alberts. “SABC 2 not only provides entertainment, but has a definite informative function. This Sunday slot will most definitely strengthen the current Sunday line up which includes environmental programmes, Current Affairs programmes and this new quality offering.”

A division of A&E Television Networks, AETN International markets the quality programming and proven success of The History Channel, A&E Network and The Biography Channel overseas. With offices in New York and London, AETN International has increased the presence of AETN channels and branded blocks through innovative partnerships and affiliations. AETN channels and programs are now available in more than 70 countries to over 190 Million TV Households. The AETN International web site is located at www.AETNinternational.com.

SABC 2 is the channel with the biggest footprint in South Africa, providing programming for the family and affirming family values in an entertaining and informative manner. It is aimed at the 25-49 year age segment and is a place where everyone can feel at home. SABC 2 is warm, dignified and tasteful with high integrity.