Barbarians Conquer! - 01/21/2004

FOR IMMEDIATE RELEASE:
Contacts: Kathie Gordon / 212-210-1320
kathie.gordon@aetn.com

"BARBARIANS" CONQUER!
Premiere of The History Channel® Special
"BARBARIANS: VIKINGS/GOTHS"
DELIVERS 3.1 MILLION VIEWERS!

The #3 Most-Watched Show on The History Channel –
behind RUSSIA: LAND OF THE TSARS (Parts 1 and 2)

BARBARIANS: VIKINGS/GOTHS premiered on The History Channel
on Mon., Jan. 19 at 9-11pm ET/PT

The History Channel continues ratings and viewership success

New York, JAN. 21, 2004 – The History Channel Special: BARBARIANS: VIKINGS/GOTHS dominated on Monday, January 19 with the two-hour premiere from 9 to 11pm ET/PT. The program averaged 3.1 million viewers, nipping at the heels of the all-time record-setter RUSSIA: LAND OF THE TSARS (average 3.4 million viewers for Parts 1 and 2).

BARBARIANS: VIKINGS/GOTHS delivered:
- 925,000 M25-54 impressions
- 1.5 million A25-54 impressions
- a rating of 2.7 HH AA%


These numbers reflect the continued strong viewership for The History Channel that prevailed in 2003. The network finished the year 2003 up 13% versus 2002 with an average .9 HH AA% in primetime.

Now reaching 86 million Nielsen subscribers, The History Channel®, “Where the Past Comes Alive®,” brings history to life in a powerful manner and provides an inviting place where people experience history personally and connect their own lives to the great lives and events of the past. The History Channel received the prestigious Governor’s Award from the Academy of Television Arts & Sciences for the network’s “Save Our History®” campaign dedicated to historic preservation and history education. The History Channel web site is located at www.HistoryChannel.com.